Product:
Samsung Galaxy S6 Edge
Company:
Samsung started out in 1938 as Samsung-Sanyo Electronics, 46 years ago. Now it recognized
globally as an industrial leader in technology. Samsung’s company motto is
‘’Inspire the World, Create the Future’’, Samsung carries a wide variety of
products from memory chips, TV’s, microwaves, cameras and mobile phones.
Samsung is a highly successful innovative and technologically advanced company.
Primary Target Market: The target market for this product is mostly for the younger and the more technologically friendly generation. In saying that, it is targeted to other groups of people as well. One of the main features on this device is the accessibility features, it has a setting called Easy Mode. It is for people who don’t want as much as the phone is offering. It is a more simple and classic way to use the phone. It is a simple way to get use to this new product and it can be switched on and off simply, anytime with no hassle.
Price: $850 on a no term contract. You can also get it as lower as $150 for the gold color s6 on a two year contract and $200 for the white or black. There’s no activation fees and included a one year warranty.
Promotion:
Samsung promotes their brand through TV advertising, Social Media, Websites,
Flyers, and many other ways. On the Samsung webpage, there is a link for
today’s current promotions. Currently there is 11 different promotions that
they are offering, ranging from discounts on price, free products, downloads,
and warranties for their products.
Place: All cell phone retailers, such as Telus Mobility, Bell Mobility, Virgin Mobile, Rogers, etc.
Reference:
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