Saturday, November 7, 2015

Online Shopping; Technology Prevails

Technology is changing on a daily basis, and it’s making our lives a lot more convenient. All these advances in technology will change the way people work, play, and live. Electronic Business also known as E-Business is a technological factor that is affecting marketing in a big way. Technology, the internet in specific has made business possible, at any time and any place. Online shopping is one of the biggest E-Business in today’s society.

Online shopping is one of my most preferred options. It is available 24/7 365 days a year. Living in a smaller town limits my option to get the things that I like especially when I need them. The lack of stores and products in my town is outrageous and online shopping really changes that. Online shopping offers products that you can’t get in store and even products that are unavailable in store, products that are an online special only. I think that online shopping is one of the best things that has been invented and marketing really contributes to this. Many social media sites have advertisements for different shopping sites. Online shopping is also not limited, you can honestly get almost any product online. Let it be, makeup, clothes, food, glasses, etc. There is so many possibilities.

Sephora happens to be my favorite online store for many different reasons. The main one being, the closest Sephora store to me is 7 hours away. There are many perks to shopping at Sephora online. One of which is the free shipping with a certain price. Especially living in Newfoundland, it’s usually a higher shipping rate and shipping time. They also always have amazing specials and deals only that aren’t offered in store. You also have the choice of becoming a beauty insider and collecting points that contribute to free items you may receive. You also get free samples, up to 3 which each purchase! Something that isn’t offered at the store. The prices are also cheaper online compared to the in store price.


These are many of the reasons that I prefer online shopping and how technology really effects our daily lives. It is truly incredible how you can go online, and purchase many different things and have it delivered straight to your door. I can only imagine the next technological changes in marketing in the coming years. 


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